Meet Jess. Messaging + Marketing Strategist. StoryBrand Guide.
You’re doing important work.
Let’s make sure people know it.
DOES SOMETHING FEEL OFF?
“I don’t know why this doesn’t feel like me.”
If you’ve ever looked at your website, your bio, or your pitch and thought “I don’t know why this doesn’t feel like me” — you’re in exactly the right place.
Your message has been underneath all along. You just need someone who knows how to find it.
Here’s what I’ve noticed from the time I was a kid working alongside my parents in their small business: mission-driven leaders are doing remarkable work. Carrying the marketing piece is one more thing on a list that’s already too long.
The words on your website, your pitch, your bio: they’re not telling the right story yet. Not because your work isn’t good enough. Because you need someone to dig into the right questions.
That gap between how good the work is and how hard it is to communicate it, is exactly why I do this work.
Someone who gets it. I’ve spent my career helping people like you close the gap between who they truly are and how they show up in the world. To grow their impact and their mission. It’s the heart of my work as a messaging strategist and Certified StoryBrand Guide helping mission-driven teams.
The right words and the right strategy change everything.
StoryBrand Certified Guide
15+ Years Marketing & Strategy Experience
St. Louis, MO
The instinct has been there my whole career:
When I directed the RFP response for a nurse advice line, helping our team find the words that made decision-makers feel our mission, we won a $500k contract.
When a stalled healthcare product found its story, I closed a $250k sale by listening first to what the client needed and understanding who the product was made to help.
When a small business owner’s words finally amplified the mastery of her work, her bookings grew from 2 months to 6.
The work was always good. The words just weren’t doing it justice yet.
MY COMMITMENT TO YOU
What is it like to work with me?
Noticer
You get someone who finds what’s underneath. Before anything is built, I ask the deep questions and unlock the story that’s been there all along.
Clarifier
You get a partner who seeks improvement. If something could be clearer, I find a way to make it so, usually before anyone asks.
Storyteller
You get someone who makes the complex human. Every complicated idea has a simple, true version. That’s what we find together.
Who I Serve:
Grateful to serve changemakers who make the world better in these industries and more!
Caregiving
Environment
Healthcare
Nonprofits
Therapy
Coaching
Leaders with a heart for the world!
Is your messaging working against you?
Use the Prove It Checklist to find out.
If the people who need you most can’t find you, or scroll past you, your message might be getting in the way. Use the Prove It Checklist to:
- Measure your message against the 8 most common messaging gaps
- Guide you through exercises for each one.
- Give you a before and after example to see it in action.
Drop your name and email below. You’ll get instant download access to the checklist and an occasional note when I have something worth sharing. Unsubscribe anytime.
THE PROCESS
Here’s how we find your words.
01
Discover
Different questions. Deeper listening. That’s the point. Your real story is in the answers.
02
Clarify
Your story is built into a clear message. Now people stop, take notice, and get curious.
03
Prove It
Your message goes to work. People who need you find you and say yes. Your impact grows.
What clients are saying…
Testimonial coming soon — Client Name, Title or Organization
Testimonial coming soon — Client Name, Title or Organization
Testimonial coming soon — Client Name, Title or Organization
Be found by the people who need you most and get back to the work you love.
Ready to find your words?
Let’s start with a conversation.
Discover
Find the story that sets you apart.
Clarify
Your message sounds like you and stands out.
Prove It
You get found. People say yes. Impact grows.
Cheers to changemakers!
© 2026 Jess Wroughton Co. | St. Louis, MO